Why “Made in Japan” is in High Demand
“I want to create high-quality Japanese watches for my own brand.”
We receive inquiries like this every day from microbrands and startups all over the world.
For watch enthusiasts, the “Made in Japan” engraving is more than just a country of origin. It is a symbol of trust, precision, and longevity. It is a powerful marketing tool that can elevate your brand’s value to the next level.
However, many clients face the same initial question:
“What exactly are the conditions required to print ‘Made in Japan’ on the dial?”
In this article, based on official Japanese industry standards, we will explain the definition of “Made in Japan,” the critical difference from “Japan Movt,” and the honest truth about how this affects manufacturing costs.
Two Absolute Conditions for the “Made in Japan” Label
“If I use a Japanese movement (like Seiko or Miyota), can I call it a Japanese watch?”
This is a very common misconception. In reality, having a Japanese movement alone is not legally sufficient to label the watch itself as “Made in Japan.”
To use this label, your watch must meet the following two conditions simultaneously.
Condition 1: The Movement is Made in Japan
First, the heart of the watch—the movement—must be manufactured in Japan.
Condition 2: Assembly is Done in Japan
This is the most critical point. The process of fitting the movement into the case, attaching the hands, and completing the final product (known as “Casing”) must take place at a factory within Japan.
In short, only “watches with Japanese movements, assembled by Japanese craftsmen in Japan” can proudly claim the title “Made in Japan.”
The Critical Difference: “Made in Japan” vs. “Japan Movt”
You often see watches on the market labeled “Japan Movt” (Japan Movement). How is this different from “Made in Japan”?
| Label | Movement Origin | Assembly Location | Characteristics |
| Made in Japan | Japan | Japan | Proof of highest quality. Ideal for premium lines and limited editions. |
| Japan Movt | Japan | verseas (China, etc.) | Cost-performance focused. The reliability of the movement is guaranteed. |
Many fashion watch brands adopt the “Japan Movt” method to keep costs down.
However, if your brand wants to sell “Craftsmanship” or a “Premium Experience,” choosing “Made in Japan”—where the assembly also takes place in Japan—adds significant value.
Impact on Manufacturing Costs
Now, let’s talk honestly about money.
There is a clear difference in manufacturing costs between assembling in China (Japan Movt) and assembling in Japan (Made in Japan). Generally, assembly costs in Japan are higher.
Why is the cost higher?
- Labor and Skill
The work is done by skilled Japanese craftsmen, which involves higher technical labor costs. - Strict Quality Control (QC)
Japanese assembly factories have extremely high standards, including clean-room operations to prevent dust and rigorous waterproofing/running tests. - Small Batch Handling
The process is often manual and meticulous, differing from mass-production overseas factories.
Why brands still choose Japan
Although the manufacturing cost rises, the biggest advantage is that you can set a higher Retail Price (RRP).
End-users understand the value of “Made in Japan” and are willing to pay for it. As a result, in many cases, the brand’s profit margin is maintained or even improved.
Summary: Which is Right for Your Brand?
- Do you want to prioritize price competitiveness and sell large volumes at an accessible price?
👉 “Japan Movt” (Overseas assembly) is suitable for you. - Do you want to build a brand story, focus on quality, and create a premium collection?
👉 “Made in Japan” (Japanese assembly) is definitely the best choice.
For those considering “Made in Japan” watch manufacturing
We can propose the optimal manufacturing plan tailored to your brand strategy. If you want to know specific MOQs (Minimum Order Quantities) or get an estimate for “Made in Japan” manufacturing, please feel free to contact us.
Let’s bring authentic Japanese quality to the world with your brand.
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