For an item you wear every day, you deserve a timepiece crafted without compromise.
From materials and colors to finishes, why not explore tens of thousands of combinations to find the one that truly resonates with your personal style?
In this feature, we are pleased to introduce customizable watch brands that offer the joy of “curating your own”—ranging from masterpieces of exquisite Japanese craftsmanship to global luxury brands.
1. Japanese Aesthetics and Story
Knot | The Pioneer of Customizable Watches
Born in Kichijoji in 2014, Knot was established with a clear mission: to provide high-quality “Made in Japan” timepieces at accessible prices by eliminating unnecessary distribution costs.
Knot is recognized as the pioneer brand that firmly established the culture of customizable watches in Japan.
RENAUTUS | A Watch for “New Beginnings” from a Nara Workshop
RENAUTUS was born from a precision metalworking factory in Nara Prefecture.
The brand was established in 2016 to share their exceptional craftsmanship and passion with the world. The name is a coined word symbolizing “rebirth” and the idea of “encountering a new self.”
2. Experience and Playfulness
DIY Watch Club | The Joy of Engineering: Assemble It Yourself
Launched in Hong Kong and garnering attention from watch enthusiasts worldwide (shipping is available to Japan), this brand’s standout feature is that you assemble the watch yourself using a dedicated kit sent to your home. It offers the unique experience of learning the mechanics of a mechanical watch while building a piece you will truly cherish.
MY G-SHOCK | Make the Icon of Toughness Your Own
Japan’s world-renowned “G-SHOCK.” Retaining its legendary robustness, it is now available to order with unprecedented freedom. You can select from over 19 million combinations, customizing everything from the bezel, band, and dial to the loop.
3. The Ultimate Luxury
Bamford Watch Department | Bespoke Officially Authorized by Prestigious Brands
Based in London, Bamford is the global authority on luxury watch customization.
They hold official authorization from prestigious brands such as TAG Heuer, Bulgari, and Zenith. Using masterpieces like the “Monaco” or “El Primero” as a canvas, you can adjust details ranging from stitching to coloring.
Summary: Which Watch Will You Choose to Keep Time?
Daily Use / Fashion
Knot
“Enjoy it like changing clothes”
Anniversary / Gift
RENAUTUS
“Engrave your sentiments”
Experience / Hobby
DIY Watch Club
“Build it yourself”
A watch is not merely a tool; it is a reflection of your identity.
Each official website offers a simulator where you can visualize the finished product online. We invite you to feel free to try creating your own unique design today.
Now, It’s Your Turn to Make a Move.
Why Not Launch Your Own Original Watch Brand?
So far, we have introduced customizable watch brands loved around the world.
Have you ever thought, “I want to create a wonderful watch brand like this myself”?
“Have you ever looked at an off-the-shelf watch and felt, ‘If only this part were a little different, it would be perfect…’?”
“Are you looking for a truly special, one-of-a-kind gift for a life milestone?”
“But I don’t own a factory…”
“I don’t know how to build an e-commerce site, and I’m scared of inventory risk…”
It’s too early to let those thoughts stop you.
We provide one-stop support for everything you need to launch a brand—from watch planning and manufacturing (OEM) to creating the website for sales, and even CG production to showcase your product’s appeal.
3 Reasons Why We Are Chosen
1. Small Lot Production. Minimize Inventory Risk.
Generally, watch OEM requires ordering thousands of units. However, we have made “small lot” manufacturing possible, making it easy for individuals and new brands to enter the market. By minimizing the risk of holding large inventory, we enable flexible small starts, such as test marketing and limited edition models.
2. Trusted “Made in Japan.” Assured Quality with Domestic Assembly.
Quality determines a brand’s value. We perform assembly and inspection at factories in Japan staffed by skilled craftsmen. The “Made in Japan” label serves as proof of high quality, providing peace of mind to purchasers and significantly increasing the added value of your brand.
3. From Packaging to After-Sales. Comprehensive Full Support.
We don’t just make the watch itself. We also handle the design and production of “original boxes” and “instruction manuals” that convey your brand’s worldview. Furthermore, since we act as the contact point for “after-sales maintenance”—such as repairs and battery replacements—you can focus entirely on sales and promotion.
Turn Your Ideas into a One-of-a-Kind Brand.
From apparel brand anniversaries, influencer merchandise, and corporate gifts to launching as a full-fledged independent watchmaker—we support your passion to “create” with our technology and design.
Let’s start with a free consultation. Please tell us about your vision.
Original Watch Production (OEM) | Free Quote Request Form
As a token of our appreciation for your inquiry, we have prepared the “Watch Production Guidebook,” packed with professional industry expertise.
You can view and save it immediately after submission.
