What is watch OEM? Explaining the benefits and the process
What is a watch OEM?
OEM (Original Equipment Manufacturing) is a system in which products for other companies’ brands are planned and manufactured.
In the case of “watch OEM,” brands or companies that do not have their own manufacturing facilities outsource production to a watch manufacturer and sell the products under their own brand.
For example, if an apparel brand wants to produce and sell its own watches, they can outsource the process to a watch OEM manufacturer like us, leaving everything from design to manufacturing to us.
Advantages of OEM watch manufacturing
- 1. No capital investment required
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Manufacturing watches requires specialized manufacturing machinery, parts procurement, and assembly lines, but it is not realistic to build all of these from scratch. By utilizing OEM manufacturers, watches can be commercialized without capital investment.
- 2. Ability to utilize specialized knowledge and skills
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Watches are precision instruments that require both design and functionality. OEM manufacturers have many years of experience and know-how, allowing them to efficiently produce high-quality products.
- 3. Small lot production also available
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It is becoming easier for start-ups and micro-brands to produce original watches.
- 4. Able to differentiate the brand
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The wider range of materials available allows for more original designs, creating a unique brand value not found in existing commercially available products.
Flow of watch OEM requests
Planning and design consultation
Main questions asked during the hearing
- Share your brand concept and story
- Target audience (gender, age, etc.)
- Sales price
- Share the image of the watch you want to create
- Share the production schedule
Submitting a rough estimate
We will create a rough estimate based on the information we gathered during STEP 1.
*We can also provide design proposals. Please let us know your instructions when you contact us for planning and design consultations.
- Submit a rough estimate (We will create an estimate based on the specifications determined during the planning and design consultation. A final estimate will be provided once we have confirmed the sample and are moving forward with mass production.)
- Produce and submit a schedule
- Propose a design proposal (Upon request)
Sample production
Once the design has been finalized, we will create a sample.
At this stage, we will check the finish and texture and make any necessary revisions.
Final quotation proposal
Based on the sample, the lot size, unit price, and delivery date are adjusted before placing an order.
We also create and manufacture the boxes that house the watches and the instruction manuals.
Mass production
We manufacture our products in mass production, conducting quality checks.
*You are also welcome to observe the manufacturing process and assembly checks.
delivery of the watch
We will deliver to the location of your choice.
Summary
Watch OEM is a system in which brands and companies outsource watch manufacturing to specialized manufacturers, rather than having their own manufacturing facilities.
With benefits such as no capital investment required, the ability to produce high-quality products, the ability to handle small lots, and the ability to express the brand’s unique character, this system is widely used, from launching new brands to expanding the lines of existing brands.
If you are a company or brand that would like to create an original watch, please contact us using the inquiry form below.

